Cristiano Ronaldo’s CR7 brand was briefly under threat when he moved from Real Madrid to Juventus.
The no.7 shirt was taken by Colombian winger Juan Cuadrado, meaning a potentially awkward conversation had to take place.
Luckily Cuadrado did the honourable thing and handed the number over, leaving him in search of a new one.
In order to select a new squad number Cuadrado headed to Twitter.
The former Chelsea man ran a poll, leaving the decision up to his fans. The options available were 16, 21, 49 and 10, although the latter would mean trying to convince Paulo Dybala to vacate.
Juventus’ no.21 shirt is iconic, having been worn by Andrea Pirlo and Zinedine Zidane, while the no.16 is free after Benedikt Howedes returned to Schalke following his loan spell.
But Cuadrado’s fans overwhelmingly voted for the no.49, which might seem slightly peculiar at first.
However the Spanish speakers among you will know that Cuadrado’s name translates as ‘squared’.
What’s seven squared? Yep, 49.
The decision is yet to be made official but it would be a crying shame if Juan Squared went for anything other than the no.49.
As for Ronaldo, his history with the no.7 shirt hasn’t always been a straightforward one.
When CR7 arrived at Man United he initially requested the no.28 shirt, which was the same he number he’d worn at Sporting CP.
However United insisted he took the no.7 shirt which still smelt of George Best, Eric Cantona and David Beckham’s aftershave.
When he rocked up at Madrid the no.7 shirt was still being worn by captain Raul, so Ronaldo had to spend a season wearing no.9.
Doesn’t really have the same ring to it.