The Premier League is set for another major cash injection with Amazon expected to bid for live coverage.
The Daily Mail claim the online streaming giants could enter the fray for the three-year TV rights packages from the 2019-2020 season following “positive noises” from Amazon Prime’s Seattle base.
Cash-strapped Amazon – whose CEO Jeff Bezos is worth an astonishing £66BN – look more likely to bid than rivals Netflix, Facebook, Twitter and Google.
They pipped Sky to the post for exclusive ATP tour tennis rights in August and so have experience showcasing sport.
The Premier League TV rights auction is set to take place later this year.
Sky and BT Sport have propelled the Premier League to the richest division in the world in their shared coverage, with last season’s clubs raking in £4.5bn.
But the two companies are watchful of paying over what they consider the odds for live rights.
Amazon would not be the first firm to live stream football.
BT Sport teamed up with YouTube to show their live Champions League final coverage in the last two seasons.
Viewing figures for the 2015-16 final between Real Madrid and Atletico shot up five per cent from the previous year’s between Barcelona and Juventus.
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