Remember the good old days when a new kit release was just a simple photo shoot?
Those days are long gone, with clubs going the extra mile to unveil new gear.
And Southampton’s bizarre kit launch campaign will take some beating, with their #MadeForHeroes animation featuring cartoon superhero versions of Manolo Gabbiadini, Ryan Bertrand, Fraser Forster and Maya Yoshida battling an evil blonde villain – who looks a lot like former manager Ronald Koeman.
Check it out:
The two-part video series shows the Saints stars go up against the anonymous bad guy in a highly stylised comic book fight to retrieve their the new kit, which was stolen by the masked bad guy.
It’s all very dramatic.
And of course, good overcomes evil with the heroes stealing back their new kit, while the baddie is thrown into a fiery pit of lava.
The end of the video reveals the clubs’ new kits for next season, with the home kit featuring more white, with red sleeves and black shorts, while the new away strip is black and blue.
The Saints sacked manager Claude Puel last week, which means the club are in the hunt for their fourth manager in three years.
Puel was signed as a replacement for Koeman, who left Southampton for Everton last summer.
And the club is clearly still salty about it.