WATCH the hilarious moment a Colombian footballer marks his goal by rolling himself up in a sponsorship mat at the side of the pitch.
The bizarre celebration cost Kevin Londono a yellow card, but he did not seem to mind as images of his laughing face soon spread around the sporting globe.
The crazy antics took place during a match between Santa Fe and Jaguares, staged in the Nemesio Camacho El Campin stadium, in Colombia’s capital city of Bogota.
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Londono’s side were already a goal ahead when he converted the simplest of tap-ins to secure a straight forward 2-0 win.
But it was his over-the-top response to the goal that gained him the headlines.
The 23-year-old was so deliriously happy he decided to throw himself to the floor and wrap himself with the publicity carpet located next to the goal area – and ended up looking like a footballing burrito.
The referee booked him as soon as he got up, but he did not seem remotely bothered.
The win meant Jaguares leapfrogged Santa Fe into seventh – with both clubs on 27 points.
However, the victors have a game in hand on their rivals sa they look to charge up the Categoria Primera A table.