Many people would like to think that no player is bigger than their club.
But in this day and age, that simply isn’t true.
Cristiano Ronaldo, and his CR7 brand, is as influential as they come.
Many question Juventus’ decision to spend £100million on a 33-year-old.
However, the Old Lady will receive more than just the Portuguese five-time Ballon d’Or winner’s extraordinary talent in return for their investment.
Serie A is nowhere near La Liga and the Premier League when it comes to global appeal and interest.
For all their history and prestige, Juventus pale in comparison to Real Madrid, Barcelona and Man United in terms of worldwide revenue options.
At least, that was the case last season.
The signing of Ronaldo has cleared the path for them to raise the global profile dramatically.
The evidence is there already in the form of the club’s recent social number numbers.
Since Ronaldo signed, Juventus have gained:
- 3.5million Instagram followers
- 1.7million Twitter followers
- 344k Twitter followers
- 71% increase on YouTube engagement
Juventus’ combined growth across all platforms is double that of their previous highest spike.
They will benefit from their eternal association with one of the greatest players of all time for years to come.
Some more cynical neutrals will claim this is evidence of ‘plastic’ fans — assuming some have switched allegiances from Real to Juve.
A more reasonable conclusion is that general interest in Juventus has sky-rocketed, with millions of neutrals keen to keep tabs on a legend of the game’s next chapter.
The statistics are testament to Ronaldo’s gravity and the significance of his legacy.
And for Juventus, the tidal wave of interest could have incredibly positive consequences.
More television money, lucrative sponsorship deals, money-spinning tours.
In a few years we place them in the same bracket as Real, Barca and Man United, clubs who use their reputation to maintain eras of dominance.
£100million transfer fee? Good value.