Alexis Sanchez shirts are flying off the shelves.
The Chilean superstar has smashed a Man United record for most shirts sold in the aftermath of a January signing.
Not only were club records broken, but in terms of social interaction, Sanchez’s’ unveiling on social media garnered 75% more traction than when Neymar made his world record move to PSG.
The figures were revealed at United’s second-quarter earnings conference on Thursday, which sounds a dangerously dry event.
Executive vice-chairman Ed Woodward said: “Alexis Sanchez has set a new January signing record in terms of shirt sales – three times the previous record.
“This trade generated some interesting social media stats.
“It was the biggest United post on Instagram with two million likes and comments, the most shared United Facebook post ever, the most retweeted United post ever and #Alexis7 was the number one trending topic on Twitter worldwide.”
“To put all that into context, the announcement posts generated 75% more interaction than the sale of the world’s most expensive player last summer when Neymar moved from Barcelona to PSG.”
While those are impressive numbers if you’re into that sort of thing it’s worth noting that you don’t win a trophy for social media presence.
Despite the booming numbers from the transfer, United still made a £29million loss in the last quarter.
Those losses were attributed changes in corporate tax rates in the USA, where their owners, the Glazer family operate.
Basically, it’s all Donald Trump’s fault.
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