Sky Sports subscribers will be able to watch BT Sport in an “unusual” deal agreed between the two broadcasters.
And from early 2019 Sky subscribers should be able to watch the Champions League and Europa League matches on their subscription at no extra cost.
Essentially, Sky and BT have signed a deal to sell their channels on each other’s platforms.
It means BT will now supply its sports channels, which show the Champions League, Europa League and Premier League football, to Sky.
On top that BT will be able to sell Sky’s Now TV service, which includes Sky Sports, Sky Cinema and the Sky Atlantic channel, to its customers.
It’s all going to happen from early 2019.
Big-spending BT has splashed out more than £3.5bn on Champions League and Premier League football rights since 2012 in its bid to keep pace with Sky.
Sky boss Jeremy Darroch said: “This is great news for Sky customers who will be able to access all matches on Sky and BT channels from the Premier League, UEFA Champions League and Europa League directly with a single Sky TV subscription and with the great customer service that we provide.”
Gavin Patterson, chief executive, said: “This is an important day for BT and for our customers, who will be able to enjoy a whole range of Sky’s sport and entertainment programming on their BT TV boxes.
“This is the next logical step for our TV and content strategy. We feel that now is the right time to broaden the ways in which we distribute BT Sport.”
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