With the turnover of managers at most Premier League clubs nowadays social media managers need to get creative.
It’s no longer enough to simply tweet out a photo of the manager cheerily grinning next to the chairman with a blank piece of paper in front of them.
This is the age of viral.
Hats off to whoever runs Crystal Palace’s Twitter.
Palace fans woke up to a mysterious tweet teasing the announcement of a new manager later this afternoon.
Can you spot the reference?
Still not got it?
It’s got nothing to do with the food at The Original Tasty Jerk shop, which is situated just around the corner from the stadium.
The tweet was actually referring to the smoke that billows from the Sistine Chapel’s chimney every time a new Pope is announced.
But what does this mean for Palace’s new manager?
Frank De Boer is the overwhelming favourite with the bookies, but as far as we know he’s got nothing to do with the Pope, or Vatican City.
Could Giovanni Trapattoni, a former manager of the Vatican City football team, be coaxed out of retirement?
You heard it here first, folks.