Everton fans have experienced years of optimism in the transfer market, only for Darron Gibson or Steven Pienaar to arrive on a free.
But those days are long gone. Ronald Koeman is now spending money like he’s playing Football Manager. Take a player’s value, add £10million and then another £5mil just for good luck.
Having tied up deals exceeding £20m for Jordan Pickford and Davy Klaassen, Koeman has now bid big for Swansea midfielder Gylfi Sigurdsson.
Everton have had a £27m bid for the Icelandic international rejected, according to ESPN.
Sigurdsson scored nine goals and provided 13 assists last season in dragging Swansea away from relegation.
That far exceeds the output of any of Everton’s current midfield, who struggled for both goals and creativity at times last season.
Ross Barkley scored five times and provided eight assists, while Kevin Mirrallas got on the scoresheet four times and chipped in with six assists.
But Koeman is clearly in the market for added end product in midfield, with Sigurdsson identified as just the man to provide it.
Swansea are in no position to sell, as Sigurdsson signed a four-year deal back last summer, so Everton will have to bid in excess of £30m for the 28-year-old.
There’s every chance the club will have to break their transfer record once again this window if they want to sign Sigurdsson, as they did with goalkeeper Pickford.
Koeman’s move for Sigurdsson raises further questions about the future of Barkley.
Spurs are reportedly waiting for Everton to lower their asking price for Barkley, while Arsenal have also been credited with an interest.
To think that 20 years ago a bid of £19.5m was enough to sign Ronaldo.
Now that wouldn’t even get you Chris Smalling’s right leg.
Can’t we just reset the transfer market and all calm down a bit with these transfer fees?