You may now be skilled enough to tweet out a picture of your privates with barely stopping to catch your breath.
But Twitter wasn’t always that easy.
In the beginning, football clubs didn’t *quite* know what to do with it.
And we have some bad news for you, football.
Twitter never forgets.
First we’ll deal with the clubs who were so on message that they probably spent months doing Powerpoint presentations to iron out any personality.
But then we’ll get to the ones that are so bonkers they actually give a rare dash of humanity to the corporate Premier League PR machine.
Arsenal was, of course, Arsenal.
West Ham, Sunderland, Norwich, Leicester and Crystal Palace *sort of* knew what they were doing.
Chelsea only got it slightly wrong by announcing (on Twitter) that they were planning on launching a Twitter account.
Man United were late adopters to Twitter so their first tweet in 2013 should set against the historical backdrop of the time.
By then, *everyone* was tweeting in marketing speak.
A few clubs just arrived, tweeted out links and pretended like they had existed for years.
As a side point, these tweets do a pleasing job at illustrating how fortunes change in football.
Dan Harding has had an ~alright~ career and now finds himself at Eastleigh, yet there he is, launching the Twitter of England’s seventh best club.
Some rather sweetly name checked their media departments, which is fair enough when you have zero followers.
Now for the juicy stuff.
The remaining tweets are so full of weird joy that you’ll want to read them and digest them over and over again.
They have been put out by media managers not yet ground into the dust by the corporate machine. They are truly a peek behind the curtain.
And they still exist as the intro to their club’s Twitter feeds.
NIna B, we don’t know who you are, but we do hope that you found your cameraman.
This is the actual Man City, who will soon have the actual Pep Guardiola as manager.
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