You wouldn’t back yourself in the ring against Anthony Joshua, right? But what about on the football pitch?
EA SPORTS has unveiled a five-a-side football pitch, designed by heavyweight royalty AJ, to celebrate the launch of FIFA 20.
Located in Shoreditch, the pitch is open for hire to the general public with the facility accessible to players of all levels.
To mark the opening of the pitch, EA SPORTS has donated 250 hours of free playing time to the community to inspire players to get on the pitch and play.
Inspired by VOLTA FOOTBALL – the new game mode added to FIFA 20, Joshua has teamed up with local artist Jordan Dawson to add a number of personal inspirations to the pitch design.
Named the ‘Lion’s Den’, there are two lions heads facing each other either side of the pitch and the walls carry a camouflage style design to remind players to never get complacent in the cage.
Each corner of the pitch has a compass representing the four different areas of London: North, East, South, West; celebrating the diversity of the city.
At the unveiling of the pitch, Joshua said: “I grew up playing a lot of street football. I’d play at least eight hours with my friends every Sunday and it fostered a real sense of community.
“With pitches and youth clubs closing daily, the opportunity for kids and even adults to come together is becoming restricted.
“So I’m delighted to partner with EA SPORTS to celebrate small sided football and make it more accessible to Londoners. Hopefully they like my design!”
Samantha Ebelthite, UK&I Country Manager, EA, said: “We always strive to blur the lines between the virtual and real worlds of football and this latest initiative is no different.
“VOLTA in FIFA 20 is all about expression, where the streets influence the pitches that matches are played on.
“This was why we chose to partner with Anthony Joshua, to provide an authentic personal perspective on the design.”
To find out more information, or to sign-up to access the community hours, head to this link.
FIFA 20 will be available worldwide on PS4, Xbox One and PC September 27 – you can pre-order the game here.
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