The first one isn’t free, apparently.
We all know the value of letting your opponent know that you’re there early, but this was a step too far.
Jesus Gallardo became a history-maker in Mexico’s group stage clash with Sweden, after he was booked just 15 seconds into the match.
The left-back was clearly hyped up by the Mexican anthem which had echoed around the stadium prior to kick-off. He started the game like a bull in a China shop.
Sweden kicked-off and immediately played the ball to centre-back Andreas Granqvist, who lumped it long aimed towards Ola Toivonen.
Gallardo bravely jumped up with the Swedish target man but was adjudged to have fouled Toivonen with his challenge.
The 23-year-old, who plays his club football in Mexico with Monterrey, was then booked by referee Nestor Pitana after just 15 seconds. Making it the fastest booking in World Cup history.
The foul actually took place after just 6 seconds, however Pitana didn’t show the yellow card until shortly after at just 15 seconds.
Mexico and Gallardo can feel aggrieved however, as the altercation all stemmed from Toivonen and another Sweden player already being in the Mexico half before kick-off.
Fortunately for Mexico, it is Gallardo’s first bookable offence of the tournament.
The left-back therefore won’t be suspended for his country’s next game, should they progress from their group.
At least Gallardo can say he is a World Cup record holder.