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Bootlegs, Bulldogs & Beckhamania: A deep dive into the best of World Cup fashion

From David Beckham mohawks to snapbacks of every colour, these are the World Cup fashion trends that have appeared at each tournament

Warning: Everything you are about to see is going for at least £100 on waveygarms.com.

Football and fashion have gone together since the days of Sir Bobby Charlton’s ingenious comb-over.

But the fashion stakes really ramp up every four years, when 32 different nations- each with their own cultures and styles- descend upon the World Cup.

I’ve looked back through the archives to dig out the best offerings from the last seven tournaments. So dig out your Burberry scarf, locate your Hackett jacket and let’s get stuck in.


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Not all fashion icons are made equal

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Not all fashion icons are made equal

1990 World Cup: The judge will see you now

England were forced to play their matches on the island of Sardinia, such was the fear surrounding hooliganism at the time.

The heavy military presence, 16 red cards and low amount of goals didn’t make the most settling of atmospheres.

It did get tasty, with arrests and deportations taking place, but, just when it threatened to boil over, Gazza united a nation with his tears.

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1994 World Cup: Blocking out the haters

The American heat meant your pitchside hat game had to be strong during the ’94 World Cup.

Face paint and matching snapbacks were in vogue, especially in Orlando, California, Dallas and Florida, where relentless heat turned watching football into an endurance sport.

One of the only benefits of England’s failure to qualify was the avoidance of a full blown sunburn massacre.

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1998 World Cup: If you can’t beat them, bootleg them

France ’98 was lit up by the feet of Ronaldo but ultimately decided by the head of Zinedine Zidane.

However it was Iran, the last team to qualify for the tournament, who brought colour, flair and humour to the tournament.

They had plenty to celebrate, with Iran beating USA in a politically charged encounter.

Over in Group A, a genius Norwegian fan found a use for his Brazil shirt, although the nickname never caught on.

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2002 World Cup: Beckhamania

Not for the first time, Beckham’s haircut dominated proceedings at a World Cup, with the mohawk taking over South Korea and Japan.

If you didn’t gel your hair before you went to school then you should take a long, hard look at yourself in the mirror.

Ronaldo clearly got jealous because he shaved an island into the top of his head to steal some of the attention.

To be fair, it worked.

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2006 World Cup: A tattoo is for life, not just for a World Cup

Tattoos were the order of the day in Germany.

Not just a little flower on the wrist, or a music note behind the ear, I’m talking fuck off big football tattoos.

I’ll let you work out who these lot support.

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2010 World Cup: Where’s the mute button?

For the hard of hearing, the World Cup in South Africa was a blissful display of vibrant football.

For the rest of us it was agony. The second you turned on the TV you were met with the uncompromising buzzing of the vuvuzela.

Previously almost unheard of, it was all anyone could talk about by the end of the tournament.

But some fans went the extra mile to make sure their outfit matched their fucking annoying horn vuvuzela.

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2014 World Cup: There’s two sides to every story

The packed beaches of Brazil hid an uncomfortable truth during the 2014 World Cup.

Brazilians weren’t happy that their government spent big on hosting a World Cup when it could have been spent far more effectively elsewhere.

To the untrained eye Brazilians couldn’t be happier to host the tournament. That simply wasn’t the case.

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